Privacy Policy

Last Updated: 20/12/2025

Introduction

Welcome to Alif. We value your trust and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website or make a purchase.

Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, shipping address, and billing address provided during checkout or account creation.
  • Payment Information: Credit/debit card details, UPI IDs, or other payment information processed securely by our payment gateway partners. We do not store your complete payment details.
  • Usage Data: Information about your device, browser, IP address, and how you interact with our website (e.g., pages visited, time spent).

How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill your orders.
  • To communicate with you regarding your order status, updates, and promotional offers.
  • To improve our website, products, and customer service.
  • To prevent fraud and ensure the security of our platform.
  • To comply with legal obligations.

Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your data with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you (e.g., courier partners, payment gateways), provided they agree to keep this information confidential.

Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and analyze site traffic. You can choose to disable cookies through your browser settings, but this may limit some features of our website.

Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at alifclothing44@gmail.com.